[quotemsg=11577471,0,202152]Apple took away a premium feature in exchange for a couple of minor things, yet left the pricing the same. It's a raw deal that clearly only benefits the company's bottom line.
Now, had it killed off the 4 /4s and priced the 5c @ $450 (eliminating the mid-range altogether), that would have been a far more solid, though still too weak, entry-level move. Alternatively, if the company added the battery, camera, and/or color options to the metal iPhone 5, yet kept it at $550, that would have been a value-add to the existing order of things.
As to the Moto X comment, I've never even seen one. However, I'm pretty sure the color options are a carrier-specific gimmick. On paper, it looks like a mediocre handset that's priced too high off-contract to make it interesting - to me, anyway.[/quotemsg]
No, had nothing been touched and the price lowered, that would have been value added simply because of the price reduction.
But you yourself point out that they made actual PERFORMANCE improvements. What the case is made has no affect on the phone. Well, in actuality it can, because metal can possibly interfere with radio signals.
Bottom line is, the 5c is an improvement over the 5 where it matters, functionality, even your own article points that out, and it has a price reduction.
When the 5 was released, the 4S was merely reduced in price, nothing else.
And if you don't know about the color options of the Moto X, then you do not deserve to be writing an opinion piece for a tech site. It has been all over the news that AT&T will only have the exclusive to Motomaker for a very limited time. It will go to all other carriers very soon.