Unfortunately even if we personally do not choose, or submit, to using cloud computer farms, a growing number of institutions who possess our private information are. As an example, one of Amazon's largest cloud computer consumer demographics is the health care industry - hospitals and doctor's offices. As far as what these institutions and businesses actually choose to upload to Amazon's computer is not very often publicly discussed, but there's a distinct possibility it could be our confidential medical information. Therefore, the real concern may not be us as individuals choosing whether or not to personally use cloud computers, as much as whether or not medical, legal, and financial institutions who hold our truly sensitive information choose this option. That being said, these same institutions have for decades now acted as cloud computers, sans the new phraseology, in that our credit card and medical information have always resided on some external server. However, the problem becomes one of central locality, in that if my credit card is on one server, and my health information is on another a 1000 miles away, it becomes less likely that both will be stolen. But if they are both housed in the same facility they become more prone to hacking - either remotely, or on location by some low paid computer technician. I get that security measures are better than ever before, but so are hackers and thieves. Anyways, my point is that our family pictures movies aren't nearly as detrimental to us being stolen as our health and financial information, which is being stored on Amazon and Google's without our choice, or awareness, anyways.