This is what I don't get. The most expensive individual component of the keyboard should be the OLED screen. If it's the controller, switches, keys, etc then they are doing something very wrong.
So why is it so significantly cheaper for them for the larger OLED screens? The larger OLED screens are more expensive because the increased area that must be defect free decreases yields. So after processing the same surface area of OLED, the smaller screens should be cheaper because there is less processed material that is thrown out due to each defect.
That also impacts the cost of refurbishing returned units under warranty.
I think they are missing a critical position/person in their pet projects, likely because he was considered a jerk-off....