I'm not sure why the reviewers spent so much time figuring out the shrink made the core more dense, and somehow thought this was significant. I mean, really, this happens virtually every shrink, and this time the power dropped more than normal. Common sense should be telling people this is not the cause, but somehow people aren't understanding this.
It's very interesting that replacing the paste makes so much difference. This is obviously something Intel is aware of, since they do plenty of testing, and obviously chose anyway. Would a few pennies be worth it for a processor that is clearly on the higher end of the scale? Probably not.
Most likely, they want to keep selling their real high end processors, and it just won't do to have the 3770K beating their 2011 processors, or being very competitive with the successors to that line when they come out. It makes perfect sense. The 3770K is still a great processor, but if you're really looking for the best, it simply will not do. You're forced to buy the more expensive 3960X, and later the even better IB successor to it, which you can bet will have far better paste, and so will overclock significantly better.
It's genius. A great product for the vast majority, while leaving more expensive products as the best option for that elite that will actually spend $600 to $1000 for a processor.
Well done, Intel. It's not like AMD has anything to say about it.