Bought a new GPU (GTX 660) to play Overwatch. My system restarted while playing through the opening tutorial. GPU jumps up to 70C shortly after starting the game(menu screen). When I attempted to play again I noticed a sizzle/crackle sound coming from what I think is the PSU. Looking through the forums it sounds like I either need to replace the thermal paste or get a new PSU. My PSU says "Total 680W," but I've included pics in case there's more to it.
PSU:

http://postimg.org/image/eb6lwrmyj/
GPU:

http://postimg.org/image/xkshozlrv/
PSU:

http://postimg.org/image/eb6lwrmyj/
GPU:

http://postimg.org/image/xkshozlrv/