Are you using same user name/email address as before? its possible the theme is synced with a roaming profile saved by Microsoft and it put it on PC for your convenience
Otherwise, download the
Windows 10 media creation tool and use it to make a win 10 installer on USB
I would suggest a fresh install if reset isn't cleaning PC to full extent
change boot order in BIOS so USB is first, hdd second
boot from installer
follow this guide:
http://www.tenforums.com/tutorials/1950-windows-10-clean-install.html
when you reach the screen asking for licence, click "I don't have a key" and win 10 will continue to install and reactivate once finished
On the screen where you choose where to install win 10, if it gives you an error about GPT drives, delete all the partitions on the hdd and press next. If it still gives error, cancel out of the installer and restart PC and start installer again, it will accept next on that screen this time (some PC just need a restart here)