Wow learn something new everyday, I did not even know Newegg had any peltiers in their sales lineup!
If you are serious about the peltier direct mount approach then you need to educate yourself before you destroy a perfectly good 3770K CPU, or your Motherboard, Or BOTH!
Learn from those that have traveled this road before you, learn from their success, and their failures, stand on what they learned the hard way, and then, proceed from there!
Start your education here to learn what peltiers can and cannot do!
http://www.overclockers.com/forums/showthread.php?t=309722
Many at overclock.net use the direct mount approach.
http://www.overclock.net/f/62/peltiers-tec
Below is a good quality place to buy from, that is dedicated to peltier typical situations, unlike Newegg that supplies peltiers as cooled or heated drink cup setups.
http://customthermoelectric.com/index.htm
Best of luck to you! Ryan
OOPS
Almost forgot!
Never power a peltier from 18g MOLEX cabling, power it from 14g PCI-E, or 14g 8 pin or 4 pin Motherboard Connectors, using extension cabling, and always use a Single 12v rail power supply, IF you power from a standard PC typical Power Supply.
Additionally direct to CPU mounting of a peltier requires insulating the motherboard to protect it from condensation damage!