^ Do note that those are synthetic benchmarks that translate into about 0-1 FPS in a real gaming scenario. The core clock is where you will see gains.
Unlike CPU synthetic benchmarks, graphics benchmarks do in fact duplicate real gaming scenarios. I use RoG Realbench for CPU because it uses real programs and is therefore indicative of real world program performance. Same w/ the GFX benchmarks... they are in fact indicative of real world gaming performance, they are just not using any game developer copyrighted material. The Unigine series as well as Firestrike , Cludgate, Ice Storm are examples.
Core certainly has more of an effect than the memory. However, how you test and what you test comes into play. For example one might conclude based upon single card testing that more or faster system memory has little effect on average fps. But add a 2nd GFX card and we see significant upticks in average fps and even more so on min fps.
OCing the GDDR increases the memory bandwidth, which does help for example when using anti aliasing and anisotropic filtering. It also will have much more of an effect when you are texture thrashing, and more so at higher resolutions. Using high resolution with high AA, any type of sync, buffering, etc., memory overclocking has a significant effect. Of course what game you are testing with ... matters just as with system memory where games like Metro 2033 show no gain and F1 jumps 11% going from 1600 to 2400. With video memory, games like Civlization V and RAGE are two games known to benefit significantly from memory OCs.
As to those results ...
Uningine Valley went from 126.3 to 131.3 fps
Unigine Heaven went from 119.7 to 12.1 fps
Ice Storm went from 199,614 to 206,438
Firestrike went from 15,956 to 16,523
Cloudgate went from 34,189 to 34,669
So yes, you could pick 3 games to test with and conclude that it has little to no effect ... you could take another 3 games and conclude that it had great effect.
And yes, tho the core OC will bring greater rewards, either way, there's oodles of room on GTX 7xx / 9xx series and no reason not to take advantage of it. it's particular advantage may range from insignificant to significant depending on the game. I may only get a significant advantage out of my car's AC 20 days per year, but i sure don't want to be driving around with it off on those 30 days.