I don't know who this guy Ed is, but I disagree with him. There are scads of psychological studies showing that human behavior, and particularly when risk-taking is involved, is not rational. Our brains and minds did not evolve to deal with a world of logic; so far, no part of the world that we know runs according to the rules of logic. And I include research institutions (which can come close) and academia.(Ed.: that's just dripping with sarcasm)