It is not that the last runner crosses the finish line, it is that the runner that was last in total consoles sold (the PS3) is now second, by overtaking the Xbox360 (that is now 3rd). The 1st runner remains 1st (Wii). Also, the only reason why the PS3 was behind the Xbox360 was because Sony released it 1 year after the 360. They're not making that mistake this time around. See this link for total console sales, Wii is 1st, PS3 2nd, Xbox360 3rd: