To be precise.
A GTX780 and a GTX760 don't even share the same GPU design. GK110 vs GK104.
Even within the same series you can't do it. GTX770 and GTX760 as well as the GTX670 and GTX680 are all from the GK104 family. The minor revisions and technology additions make it impossible for them to communicate.
In the case of the GTX760 and GTX770 some parts of the GK104 chip have been disabled on the 760.
AMD takes an alternative route here. GPUs within their same series can be Crossfired. What they do is simply disable the mismatched parts via software. If you pair a R9-270X and an R9-270 you get the equivalent of having two R9-270, the excess is wasted.
What you can't do is crossfire previous revisions of the same GPU. So even though...