Since i7-9700K isn't released yet, i can't tell if it would be any better than i7-8700K (6 cores/ 12 threads). But that much i can say that i7-9700K is the 1st Core i7 CPU that doesn't offer hyperthreading. Why Intel made this move, that i don't know.
Also, your Asus Z390 chipset MoBo isn't also released yet, so it's performance and even features are unknown.
For RAM, i'd go with 3000 / 3200 Mhz over 2400 Mhz since you'll get better performance with higher speed RAM. A good video to watch,
youtube:
https://www.youtube.com/watch?v=D_Yt4vSZKVk
As far as AIOs go, i'm not fond with them since you'll get more noise with higher cost with a lot less lifespan while cooling performance remains the same compared to the air coolers with tower heatsink (e.g Dark Rock Pro 3). If you like, i can discuss further about AIOs vs air coolers.
As far as SSDs go and rather than buying 2x SSDs with one at 250GB and another at 480GB, go with single SSD that is 1TB in size. E.g Crucial MX500 1TB which is the best price to performance 1TB SSD there is and which is also in my Skylake build. And if you need to have 2x drives in your PC, e.g C:/ and D:/, just split the drive in half by creating 2 partitions. With 1TB SSD, you'd also gain extra 270GB of space over your 2x SSDs.
Like i said above, good choice regarding PSU.
Since PC case is completely personal choice, i won't comment on this.
Riing fans are decent rad fans. Though, there are better out there with white LEDs as well to keep within your build theme, e.g Corsair ML120 Pro white LED,
specs: https://www.corsair.com/us/en/LED-Color/Fan-Size/Package-Quantity/ml-pro-led-config/p/CO-9050041-WW