Thermosiphons existed before Raijintek existed as a company. They were not the first to show off a thermosiphon at a trade show, and far from the last.
The big problem everyone has to deal with is working leakage vs. working fluid thermal performance. Regular copper heatpipes (monolithic thermosiphons) work with water at low pressure. They can do this because the copper is nice and impermeable over regular human timescales, so you can use water (excellent thermal performance) and not worry about it leaking out or external atmosphere leaking in.
When you switch to nice long flexible tubes, now you either have the problem of atmosphere leaking in (at which point your water-based thermosiphon will rapidly see its boiling point rise and eventually hit 100°, which is also the temperature the heatblock will be at) or you use a low boiling point fluid like the various HFCs used in immersion cooling (e.g. Fluorinert), which do not require low pressures. However, these also have the problem of fluid and vapor leaking out - both through more-permeable-than-you'd-prefer tubing and through degrading o-ring seals - but on top of that the thermal performance of these fluids are far worse than water (both specific heat capacity and enthalpy of vaporization).
For specific applications where the position between the heat source and heatsink are both known and fixed, these problems can be sidestepped by using a hard sealed system (all copper or other metal, no non-soldered/welded joints). And in these applications, thermosyphons work well, e.g. spacecraft, military hardware, etc.
But think about how much of a hassle it would be to try and sell what is effectively a welded together hardline watercooling setup, let alone try and fit it!