- Jan 5, 2010
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Purch today announced the acquisition of Anandtech.com, a leader in mobile, computing and IT analysis and reviews. Many of you know of Purch as the parent company of Tom’s Hardware. In hopes of clarifying some questions that naturally follow, allow me an opportunity to detail what this big announcement actually means to you as a part of the community: very, very little.
Q. Wait, what?
A. Purch bought Anandtech. Go take a peek at the press release and quotes from Anand and Ryan Smith here: http://purch.com/purch-acquires-anandtech-dominates-tech-expert-and-enthusiast-market/
Q. What does this mean for Tom’s Hardware?
A. Tom’s Hardware will continue to operate as it has always, with no change in day-to-day operations. The one major difference is that Anandtech has been added to the Purch family and will have access to far greater resources than before.
Q. What does this mean for community policies and the way things work on the Tom’s Hardware forum?
A. Not a thing! We won’t be exporting the Tom’s Hardware community policies to Anandtech, or vice-versa. If something does end up needing to change, it will happen slowly at the urging of either community and with strong audience involvement.
Q. What, if anything, will change though?
A. Nothing will be changing on Tom’s Hardware, and we’d be bonkers to change things on Anandtech. Both sites have grown by leaps and bounds over the years, and everything you love will remain the same. The only major change is a broadening of resources available to both teams, which might extend the content you are offered as a reader.
Q. Are you firing or replacing everyone at Anandtech?
A. Hah! No. That would be unbelievably stupid.
Q. What about integrity? Will advertisers be running the show?
A. We’ve got no plans to change what has made Anandtech and Tom’s Hardware great, and we won’t be budging on journalistic integrity.
Q. Will Anandtech and Tom’s Hardware be competing with each other for users?
A. Relations between the two sites have always been respectful and very cordial, and we share a chunk of users who visit both for news and to comment or participate in the community. Both sites have very unique cultures, and we won’t be messing around with the special sauce that makes either work. The biggest benefit to being part of the same family of brands is that the teams will be able to provide resources to each other that they wouldn’t normally have access to. It’s definitely a complimentary setup. Any competition that arises will be friendly, as in who can provide better, more in-depth coverage on a piece of tech.
Q. Will I have to register on Anandtech if I’m a member of Tom’s, or on Tom’s if I’m a member of Anandtech?
A. Nope! There aren’t any changes to the current membership or registration setup. You can maintain registrations on both, either, or none if you like.
Q. So, for readers, this is basically a formality?
A. Pretty much! The impact to users of either site is minimal, if any at all. Over time, you’ll see additional content coming your way and things like presentation, experience, engagement and all that may improve, but there’s no big changes to your source for tech news on the web.
Happy to answer any pressing questions you might have about the announcement – feel free to post here.
Thanks all!
-JP
Q. Wait, what?
A. Purch bought Anandtech. Go take a peek at the press release and quotes from Anand and Ryan Smith here: http://purch.com/purch-acquires-anandtech-dominates-tech-expert-and-enthusiast-market/
Q. What does this mean for Tom’s Hardware?
A. Tom’s Hardware will continue to operate as it has always, with no change in day-to-day operations. The one major difference is that Anandtech has been added to the Purch family and will have access to far greater resources than before.
Q. What does this mean for community policies and the way things work on the Tom’s Hardware forum?
A. Not a thing! We won’t be exporting the Tom’s Hardware community policies to Anandtech, or vice-versa. If something does end up needing to change, it will happen slowly at the urging of either community and with strong audience involvement.
Q. What, if anything, will change though?
A. Nothing will be changing on Tom’s Hardware, and we’d be bonkers to change things on Anandtech. Both sites have grown by leaps and bounds over the years, and everything you love will remain the same. The only major change is a broadening of resources available to both teams, which might extend the content you are offered as a reader.
Q. Are you firing or replacing everyone at Anandtech?
A. Hah! No. That would be unbelievably stupid.
Q. What about integrity? Will advertisers be running the show?
A. We’ve got no plans to change what has made Anandtech and Tom’s Hardware great, and we won’t be budging on journalistic integrity.
Q. Will Anandtech and Tom’s Hardware be competing with each other for users?
A. Relations between the two sites have always been respectful and very cordial, and we share a chunk of users who visit both for news and to comment or participate in the community. Both sites have very unique cultures, and we won’t be messing around with the special sauce that makes either work. The biggest benefit to being part of the same family of brands is that the teams will be able to provide resources to each other that they wouldn’t normally have access to. It’s definitely a complimentary setup. Any competition that arises will be friendly, as in who can provide better, more in-depth coverage on a piece of tech.
Q. Will I have to register on Anandtech if I’m a member of Tom’s, or on Tom’s if I’m a member of Anandtech?
A. Nope! There aren’t any changes to the current membership or registration setup. You can maintain registrations on both, either, or none if you like.
Q. So, for readers, this is basically a formality?
A. Pretty much! The impact to users of either site is minimal, if any at all. Over time, you’ll see additional content coming your way and things like presentation, experience, engagement and all that may improve, but there’s no big changes to your source for tech news on the web.
Happy to answer any pressing questions you might have about the announcement – feel free to post here.
Thanks all!
-JP
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