News Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales

[Admin]

Qualcomm and Microsoft are pushing AI features so buyers will buy AI PCs, but many are simply choosing these laptops for their better battery life.

Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales : Read more

 

[cknobman]

Not surprising one bit.

I have yet to meet anyone, personally or professionally, that really cares one dang bit about AI.

Even as a software engineer and given GitHub CoPilot for free, over 60% of our developers and engineers didnt even touch it and had to literally be threatened by management to start using it because it was costing the company money.

Battery life was the single biggest issue with non Apple laptops IMO.

In attempts to chase buzzwords ignorant execs inadvertently gave people what the really wanted. LOL.

 

[ikjadoon]

The source article for anyone wondering:

https://www.bnnbloomberg.ca/qualcom...-to-spur-pc-market-revival-1.2093992.amp.html

 

[colossusrage]

I'm sure companies like Microsoft and OpenAI have figured out by now that AI isn't something that needs to be front and center, but rather just a tool in the shed like any other software or app.

 

[DougMcC]

I'm sure companies like Microsoft and OpenAI have figured out by now that AI isn't something that needs to be front and center, but rather just a tool in the shed like any other software or app.

Has to be in the shed though. If you don't have the TOPS you don't have the tool. That's what AI PCs are advertising.

 

[Alvar "Miles" Udell]

Well yeah, most people care about laptop battery life, application compatibility, and brand names, in that order, far more than they do local AI capabilities, which will likely be fairly useless if you don't pay for them in the near future. Oh, and don't forget price, if you're charging $2000+ for an ARM based laptop, like the highest end Surface Laptop that's a Copilot+ PC, or even in the area of $1000 like a Macbook Air, you better come up top trumps across the board.

 

[KraakBal]

But no one cares about AI? Not news

 

[vijosef]

CoPilot itself drains the battery by running for no reason.

Please bring back removable batteries, because when the notebook is plugged into the wall, the battery still wears out. When you really need it, the battery is broken, and it's super difficult to replace.

 

[Murissokah]

So people care more about the useful features than the useless ones? Go figure.