R9 390 - Is the Heat Blown out of Proportion? Or not?

I am deciding if I should get an R9 390 since my 850W G2 power supply will be arriving any day. However, I keep hearing people mention how hot these cards get. But I'd actually like to know how hot the 390 is compared to the 970, in terms of actual temperature readings. Note that I'm on 1440p so the 390 seems like an ideal option for me.
 
Solution
At high loads there's really no comparison: I've had a GTX970 and run a R9 290 (long story, don't ask 😉 ).
Even when heavily loaded the GTX970 produces far less heat, so it's a natural choice for people who want a quiet system, have cases with less than brilliant airflow or which can't handle the bigger coolers the AMD cards demand.
With the changes made with the 3XX cards the heat is better controlled but these cards still demand a case with plenty of well directed airflow if their coolers are to work effectively.
Temperatures with the R9 3XX cards are generally good, the days of the old R9 290/290X running at 95C with a howling reference cooler are long gone and all the cards currently available offer reasonably quiet, reasonably...
When it comes to the temperatures on the card itself, it just depends on how good the cooler is. With a good cooler the 390 is like any other graphics card.

As for the rest of the system, the 390 does generate more heat, and with a typical cooler much of that will be dumped inside the case. This can make CPU temperatures rise a little higher, but if you have good case airflow it's really nothing to worry about. It is a bit of a downside for small form factor builds though.
 


http://www.techpowerup.com/reviews/Powercolor/R9_390_PCS_Plus/34.html

Check the high temperatures on the AMD R9 290, Asus R9 290, PowerColor R9 290X, and AMD R9 290X. The two AMD-branded ones are the reference cooled versions, the Asus cooler was copied from the GTX 780 and thus didn't make proper contact with the chip in the R9 290, and the Powercolor cooler just sucked I guess. But the other 290, 290X, 390, and 390X cards with better coolers get perfectly fine temperatures.
 
Given the same cooling, the 970 will produce less heat.
Think of it this way, if it's using 250 Watts it's producing 250 Watts worth of heat. A better cooler actually removes heat away from the chip into the room better.

So the cooler your chip is the more heat was transferred successfully from it to the air.
 
At high loads there's really no comparison: I've had a GTX970 and run a R9 290 (long story, don't ask 😉 ).
Even when heavily loaded the GTX970 produces far less heat, so it's a natural choice for people who want a quiet system, have cases with less than brilliant airflow or which can't handle the bigger coolers the AMD cards demand.
With the changes made with the 3XX cards the heat is better controlled but these cards still demand a case with plenty of well directed airflow if their coolers are to work effectively.
Temperatures with the R9 3XX cards are generally good, the days of the old R9 290/290X running at 95C with a howling reference cooler are long gone and all the cards currently available offer reasonably quiet, reasonably cool options.
At your rez I'd go for the R9 390 anyway, it's a little better at those higher resolutions than the GTX970 and that massive 8Gb memory won't hurt in the future.
 
Solution


Sure about that?

http://www.newegg.com/Product/Product.aspx?Item=N82E16814202148&cm_re=sapphire_R9_390-_-14-202-148-_-Product

http://www.newegg.com/Product/Product.aspx?Item=N82E16814202164&cm_re=sapphire_R9_390-_-14-202-164-_-Product

$314 after rebate and $329 respectively.
 


Sapphire just is known to be the closest manufacturer to AMD and their 3 fan solution has been proven to be quietest and most efficient. Looking at the temps linked above the Sapphire is the lowest of the group, and with 3 fans they don't need to spin as fast to keep the temp down.