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Big question, though, how much is console development stealing resources from the desktop graphics development team?
If they are reusing "off-the-shelf" IP cores from their GPU/CPU/off-core libraries, the only major product-specific effort they need is system-level validation to verify that all selected components work as expected once put together in a customer-specific configuration and most of that testing should be automated.
The bulk of design effort goes into individual building blocks' design and unit-testing. Once you are as close to 100% certain each building block behaves exactly like it is supposed to as you are going to be, putting them together to accommodate custom orders *SHOULD* be relatively painless.