Compared to nvidia scalping and how they jacked up the prices with 3080 12GB, original 3090 (yes that too) and 3090 Ti this slight increase in price by AMD is nothing...
Still AMD lost another chance to be even more consumer friendly and get more mindshare by just releasing these at the old prices and let the old GPUs prices fall down $50-100.
Anyway, this is going to be temporary and at the end of the year after RDNA3 comes these will drop significantly in price.
I would not buy a new GPU now even if you gave me the money. Both 6950XT and 3090Ti will look pathetic vs RDNA3. Lovelace will have good performance too, but will get destroyed by power consumption so for me because of that Lovelace is a non-factor.