Interesting, but I'd be weary of the longevity of the pump if nothing else. Kraken models have a lot of reports of pump failures early (less than two years) so I would definitely steer clear of them. In any event, a 1-year warranty for this is not exactly a selling point either compared to the 5-year warranty from Corsair. I'd have to wait and see how it fares over a couple of years and user experiences before even considering it. But that 1-year warranty is a BIG turnoff for me.
I have to agree with 10Tacle here as a 1yr warranty sure doesn't show faith in a product in my opinion especially when most companies are at least 3yrs (in most cases)! Id be very leery of this product simply for that fact alone! Though time will tell!