The price is high, yes, but not completely unreasonable considering the stuff in it. You are paying a fairly high premium for that special UI on the side, and for the thin form factor. Of course if you don't care about either of these you can get a laptop with the same general specs for less than half the price. But they are unique to the industry in these two regards, and have no one to compete with over it. And, as someone else noted earlier, it's not that far off price wise from what you would have to pay for a 17" MacBook, minus the interface. Anyone who has the money would probably find it a reasonable price for a unique item. But I do agree with most here, it's too much money right now to spend on a laptop.