Report: Apple to Start iPhone Trade-in Program

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Apple realizes they will be hemorrhaging customers like crazy with the HTC One, Samsung GS4, and Motorola X phones and needs to find a way to plug the wound. This might keep users tagging along for one more generation that were on the fence, but the sign is on the wall and clearly lit up.
Iphone 6 and iOS 7 need to deliver in a big way, or customers will start flocking to newer better technologies.
Once the customers start leaving, the developers start leaving. Once the developers start leaving, more customers leave, and so on, and so on, and so on. This is a difficult snowball to stop and I wish Apple the best of luck, but I don't think they are capable of stopping the momentum already put in place.
 
iPhones actually keep their price quite well, in the UK:
new factory unlocked iphone 5 - £530
second hand iphone 4S - £400
second hand iphone 4 - £280
Copmared with the Samsung S3 second hand £280, came out around the time of the iphone 5 and was the same price new off-contract
 
I am sure some consumers who are ignorant of the market value of their devices will take advantage of this - craigslist and ebay aren't exactly enjoyable to list on.
For me, I will always opt for whatever option gets me the most cash in hand...
 
By having a trade-in program Apple effectively reduces the supply of used iphones on the market, which will drive up the prices. When the cost of buying a used iphone gets closer to the price of a new one, the new one looks more attractive to the buyer. It's more about increasing their sales revenues than any sort of goodwill gesture of customer service.
 
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