Me, personally, I get the idea of the Air but I also prefer functionality over the loss of 4/5 oz to be honest. For myself I got the Toshiba protege with an i5 earlier in the year. Its weighs only a fraggin 1/3 lb heavier that some netbooks but has all the inputs and a DVD drive for work and, unlike an Air, it did cost cheaper and frankly I gained more functionality wise than the air. If I had a choice, I'd prefer consumers opt for the direction of laptops like the Protege or even Macbook Pro but I'd lean towards the Protege for the sake of pricing and its not like Toshiba and Windows 7 together is a bad combo.
And no I'm not a windows fanboy; my dual boot hackintosh is testimony to that but I feel that if consumers feel that Apple is the way to get out of having to learn about using a machine, frankly they'll just never learn.