That type of cooler design will never yield favorable results.
This one is a bit different from most round cooler designs in that it has a large vapor chamber filling the entire center of the cooler. I'm curious how much that actually assists cooling performance for this heat sink though. This page has some photos of the vapor chamber, which is a large cylinder roughly 41x47mm in size...
http://www.expreview.com/58531-all.html
It's worth noting that AMD's Wraith Spire bundled cooler also includes a similar kind of copper vapor chamber in the center, though in that case it's surrounded by an extruded bock of aluminum with thicker fins. It's not just a copper base, but rather a large vapor chamber that extends all the way up to just under the fan.
But why make this cooler nearly 145mm in diameter when it's only going to use a 92mm fan? They could have easily fitted it with at least a 120mm fan, and probably got better cooling performance. Though perhaps not much heat is getting out to the ends of those thin fins as it is. This cooler is around 75mm tall by 145mm wide, while AMD's Wraith Spire is just around 70mm tall by not much more than 100mm wide, with the same size fan. And yet the Wraith Spire outperforms this cooler by a decent margin, judging by this review of the G100M...
https://www.tech-critter.com/review-cooler-master-masterair-g100m/
If it's significantly larger and has all sorts of clearance issues, yet doesn't perform as well as AMD's mid-range stock cooler, then what's the point? And if the Wraith Spire is considered a "95 watt" cooler, then what's that say about the G100M's supposed "130 watt" capacity? It's probably an improvement over Intel's stock coolers, and perhaps even over the smaller, "65 watt" Wraith Stealth, which is only 54mm tall and lacks the Spire's vapor chamber, but it certainly doesn't seem like a $40 cooler from a performance standpoint. It performs more like a $20 cooler, with another $20 going toward a fancy-looking design and RGBs. And I do like how the cooler looks, but it definitely seems like a case of form over function.