It does seem like they try to make the heatsinks attractive to the point of by the fact that they look so awsome that they have to be great cooling and fantastic performing ram sticks. Take off the fancy heatsinks and what you have are the memory chips and thier voltage , timings , latency and speed. I do think I answered a similar question and the sweet spot seems to be ;
DDR3 1600 (PC3 12800)
Timing 9-9-9-24
Cas Latency 9
You can get higher speed ram 1866, 2000 , 2133 and it seems like the higher you go the more chances you will have problems installing it and getting it to work with your cpu and motherboard. Thats why I said that the sweet spot seems to be just to be able to put it in and fire it up. It is a good idea to look at the QVL of the MB before you but memory just to check and see what they support. It is not a comprehensive list as I have on ocasion put in ram that was not on the QVL.