Rumor: Google Working on Set-Top Box

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If Apple makes Apple TV cross flat forms compatible, what's left for Google box? Price? I don't think Google can sell a set top box with ChromeCast built in for less than $99.
 
A little more than 2 years ago, Google purchased SageTV (both software and people) which is/was a very good package for watching live TV as well as providing full DVR services for over-the-air or non-encrypted cable stations. I suspect it is these same people who are doing much of the development work behind a Google settop box.
 
Google did buy moto which included their set top box division. mix that with the fact google is also a cable tv provider now. In the areas where they offer google fiber they offer gigabit inter net + tv. Is it possible that google is trying to expand their tv service out side their isp?
 
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