News Rumored Nvidia RTX 3080 Photo Shows off Wacky Heatsink

This could be a failed experimental version and why it was leaked is that it is no longer in the pipeline as a possible heat sink. They probably go through lots of itterations of their heat sink before they settle on the best cost/benefit ratio.
 
I like the idea of an outtake fan but would adding cooling to the top side of the card cause compatibility issues with other components?

Maybe this is a BTX design?