the RX 480 is better than the 970 due to future DX12 titles performing better on AMD cards.
The 1060 will most likely perform slightly better in DX11 titles, worse in DX12 titles, cost more, consume less power, and be very hard to purchase in the next two months because Nvidia can't even supply adequate stock for 1070/1080. The 1070/1080 has a much higher profit margin for Nvidia, so they will not be in a hurry to increase their 1060 supply.
As long as the 480 is frying motherboards I can't agree with any stance that promotes purchasing it at this time. The "fix" will nerf performance and only the release of non-reference cards w/ 8 pin connectors will put the 480 back in play as a reasonable alternative again.
But the list of "most likely's " it's just pure conjecture. Reminds me of the "Mantle is going to change everything" mantra.... it changed nothing.
- There are no 480 models currently available without a deficient design (see above references)
- Yes, nVidia does have issues meeting supply in the early months
because they outsell AMD by a huge margin. AMD used to have same problem, but not since the 7xxx series. There are more 970s in use than
all 25+ R7 and R9 cards combined ...
and by a 2:1 margin. For every AMD card sold, 4+ nVidia cards are sold
NVIDIA GeForce GTX 970 = 7.35% market presence
NVIDIA GeForce GTX 960 = 4.98%
VIDIA GeForce GTX 980 = 1.48%
NVIDIA GeForce GTX 980 Ti = 1.36%
AMD Radeon R9 200 Series (combined) = 1.89%
AMD Radeon R7 200 Series = 0.60%
AMD Radeon R7 300 Series = 0.77%
AMD Radeon R9 300 Series = < 0.30% (didn't make cutoff)
- The 280 and 380 were AMDs only horses in the race. Nvidia still has the top tiers (x70 - x80 Ti) locked up so you know the bean counters were putting pressure on the engineers to put something up to go against the x80 with this generation. They did it last generation by dropping the 970s price low enough that the 970 was an attractive alternative to someone with an original $250 - $275 budget.
As a consumer who likes to see competition, I was really hoping AMD could hit a home run with the 480 ... well they hit the long ball .... but it went foul. They foolishly tried to save 2 cents per card by only using a 6 pin connector. The design is therefore only rated for 150 watts (75w cable / 75w PCIE slot) and it pulls much more than that. With reports of fried MoBos growing, they now have several huge PR hurdles to overcome.
- AMD has nothing that the educated consumer will buy right now. Who is going to buy this card with the power deficiency now exposed ? That's why they're going to see them perennially in stock. Only when their AIB partners can get some 8 pin designs out on the shelves, can they hope to recover.... but the power boondogle will stay in consumers minds for a long time.
- The idea that nVidia will do nothing in the face of the 480s presence is ridiculous. Of course they would rather you buy the $400+ cards... But there's a huge market out there of people with $250 just to spend. The fact that nVidia put the 1070 back up at the x70s $400 historical price range was a good indicator that they had another option at the next lowest price tier.
- AMD announced a fix, a fix that reduces the power of the card ... so in consumer's minds, the published benchmarks are no longer relevant. lot of builds got put on hold when the news broke and, no surprise, nVidia swooped in and leaked the 1060 launch at the time when consumers were putting those builds on hold.
- They are in the same position as nVidia at this point with the 1060 / 480, as neither will have a card on the market worth buying for several weeks. Until we see non-reference boards on the market from either side, then and only then will smart buyers take out their credit cards.
- Be aware also that yields on the lower tier cards are much higher than at the top end.
For too long now we haven't seen the AMD cards live up to the pre-launch claims of "most likely". What they are "gonna do", just doesn't often seem to come to pass. So while I remain hopeful that the non-reference 480 will remain competitive, the existing 480 reference cards should be a definitive "no buy" (power issue) just as the FE cards (throttling issue) should be a definitive "no buy". The cards that will be worth considering ... the 1060 non-reference and the 480 non-reference aren't here yet ... so a firm recommendation for one or the other just isn't possible at this time.