Because it says AMD on the box and goes to fund Lisa SU's bonus? LOL!Why would I want the $999 RX6900XT that have both scores lower than $799 RTX3080 ?
While I agree that DLSS will help claw back performance, you need to be mindful that not all games will come with DLSS support. So far only Nvidia sponsored titles get DLSS. So if you want to play a game that is not exclusive to Nvidia, DLSS may not be able to save you, especially so because the technology is exclusive to Nvidia.What gpu to buy really depends on your use case. I use my gpu more for gaming at 4K than productivity so Nvidia's DLSS is a technology that helps at those resolutions for higher frame rates. I do prefer the higher memory amount on the AMD gpu's because I don't want to pay for an RTX 3090 and RTX 3080's 10gb is on the edge of not being enough to load 4K textures in less than a year. I'll probably go with a 3080 but not against a 6800 XT if it's available sooner.