Crossfire with R9-280X?
http://wccftech.com/amd-radeon-r9-280x-compatible-hd-7970-crossfire-mode-r9-270x-compatible-hd-7870-ghz/
Performance:
http://www.techpowerup.com/reviews/EVGA/GTX_970_SC_ACX_Cooler/25.html
As I said, I don't see the HD7970 for sale at a reasonable price. THIS R9-280X is about $230:
http://pcpartpicker.com/part/sapphire-video-card-1003634l
Is it worth it?
Here's the problem. You'll be paying about $330 (including $100 PSU) which is the same as a GTX970. The GTX970 gives a much better gaming experience. If you compare to my Techpowerup and use the HD7990 which is a dual HD7970 card they got almost the same frame rate once the GTX970 is further overclocked which isn't hard.
As most people know, Crossfire or SLI is not as smooth as a single card. Maybe a huge frame rate difference would matter but based on comprehensive testing the frame rates ON AVERAGE are nearly identical. Plus, these are mainstream games; not all have Crossfire support.
I also haven't factored in:
a) GTX970 is far quieter (can even turn fans off)
b) new features
c) MFAA can boost frame rate by over 10% for supported games usually
d) PhysX
(Not to mention you might be able to sell your HD7970 since they seem to be in demand perhaps for those wishing to Crossfire)
Summary:
An R9-280X seems the only option if it really works, but for the above reasons it's really hard not to recommend a GTX970 instead. Based on performance and pricing I can't find a single benefit that the Crossfire solution offers vs a GTX970. And that's parity in price without counting the option to sell your HD7970.