LCD TVs are larger but don't have that many pixels compared with regular computer monitors...the standard ones have a resolution of 1280 x 768 (0.98 million pixels) or 1366 x 768 (1.05 million pixels), which is somewhat less than the usual 17-inch or 19-inch monitor with 1280 x 1024 (1.31 million pixels) resolution. So they're larger because each pixel is larger, not because they pack more pixels in.
Remember that a company's dead pixel policy is just one aspect of their warranty service. It may well be that they intentionally set a high amount so that customers can feel better if they get a replacement for a lesser amount (or, if their monitor has a lesser amount). After all, you feel better getting 2 dead pixels when the company's policy is 10, instead of when the company's policy is 3, right? Just like any customer service, the stated amount is what a company sets as to what guarantee it puts behind its products, but in reality, how much it will actually replace for depends on just how close the amount is to that limit, and how much the customer complains about it.
With countries, it is somewhat trickier, because standards vary by country, so the average quality is going to differ that way. For example, Samsung recently came out with a zero pixel defect guarantee that's applicable to South Korea only. You can bet that it's because it's what the customer base demands in that country. Australia is another example -- many manufacturers have awesome companies there simply because that's what the demand is for. Here in the U.S., something approximating the ISO standards is what the market will bear, and so that's what the consumer gets, even though it does mean you can get up to 10 total defective pixels (for 17-inch and 19-inch monitors) and they still don't have to replace it. In a way, we simply haven't complained enough -- that, or we're willing to pay lower prices for one that may have defects, compared with higher prices to guarantee less. I have no idea what the market is like in Israel, and I wasn't able to find Samsung's dead pixel policy for the Middle East on their website. Realistically, you shouldn't have that many, if at all. If they allow up to 20, though, dunno, maybe that's where they dump all their defective monitors. Or maybe it just means they handle them on a case-by-case basis (i.e. the above). Realistically, other than mass marketing and having a quality product, I don't know how Samsung survives in America when their stated policy is they'll replace only for more than 9, when small companies like Amptron and many others will replace for about half as much.
Chuck Hsiao
Amptron