Well I'm starting to think that if Oculus does not get to the market soon they will have so much competition later that they do not hit close to the figures they can get if they launch right now for instance.
I'm thinking the same, both Sony and Samsung are way more capable at bringing hardware goods to market compared to Oculus/Facebook. The Facebook takeover of Oculus is starting to look more and more like a stupid move.
Oculus has been acquiring a major hire on a near weekly basis since the FB acquisition. They've literally got a VR dream team working on the tech, as well as teams built for creating first-party content. As for Sony or Samsung being more "capable at bringing hardware," I think, is bullshit. Firstly, FB and Oculus have the capital to get their hardware from anyone, and incentivize whoever to create displays, or other tech in the headset, specifically made for VR. Furthermore, Oculus and Samsung actually have a sort of partnership now, but I imagine you guys haven't read about that- Samsung and Oculus' partnership is that of sharing software and hardware. Samsung's VR is going to be getting help from, and using Oculus tech (which, because of their pension for not going patent crazy, almost everyone is kind of using Oculus tech for their headsets right now) and Oculus gets to be in the pocket of pretty much the best display manufacturer. If Samsung and Sony are "more capable at bringing hardware," how does the FB acquisition change that for Oculus, and make the acquisition a "stupid move?" Without the acquisition, wouldn't they still be "more capable at?"
As for hurrying up and coming to market, Oculus is a little less concerned with "when," and far more concerned with "how good/the best". Their roadmap has always been Dk1, DK2, CV1, and they've largely stuck to it since the company was a company, only two years ago (is that taking forever?!). The DK2 is shipping sometime between now and a couple weeks, and up next will likely be the consumer version, and with a ton of content.