Technically, I think Samsung was the one that started the "marketing process names" trend. Its "22nm," "14nm," and "10nm" nodes weren't equal to the competition's similarly named nodes IIRC.
no, the whole industry stopped counting it according to industry standards back when AMD still was making it's own chip, around 32mn i think, both intel and amd were both counting their 32nm process differently from each other, and both were not counting it according to how it used to be counted (the industry standard). (I don't recall how they were being counted, but I seem to remember thinking that AMD's standard made the most sense as chip design had changed since the standard was established, and theirs seemed to honor the concept of it best, where as intel's was "closer" to the original in the details and appearance/letter of the law though it felt a bit arbitrary, but then that might be personal bias and a faulty memory)
I won't blame it on either of them, because i don't know who did it first, I remember back during piledriver someone was saying AMD's 32mn wasn't true 32nm, but then someone else was saying nor was intels, and both sides were pointing fingers at each other. I'm not sure who started it, because both admitted that thier 32nm process wasn't being measured like the original standard, and both insisted their new measurement was the "true" and "valid" way to measure it.
one thing i know for sure is intel isn't measuring it according to how they measured it at 32nm, and since amd isn't making their own chips anymore they aren't either. so both of their standards have changed multiple times since 32nm.
I think i saw an article talking about TSMC's 7nm, and said it basically was 12nm by the "original" measurement, where as intel's 7nm was basically the same as the original 14nm. so they're both majorly skewing the truth. (don't quote this, this is based on a foggy memory of something I read way back when intel was struggling to release chips on 7mn, so several years ago, those numbers could be completely wrong. but that's what that dusty old memory recalls from it)
Now the industry standard is whatever goes.