Samsung Gearing Up For Electric Car Race With Apple?

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How is Samsung, who has been making batteries for many years, and supplies the batteries for the BMW i3 and i8, gearing up for Electric Car Race with Apple? They're expanding their business. All of a sudden, there's rumors (RUMORS!) of Apple working on an autonomous car and allegations of them poaching A123 employees, so, of course, Apple must be the de facto leader in the industry and the one to beat, so Samsung has to play catch-up now. IF Apple enters the battery business and even IF they enter the car business, they have a VERY difficult road ahead on either front. Manufacturers buy batteries, not home consumers, so the pay more for less "cool tax" isn't going to work for them, they will genuinely have to make a better product at a competitive price.
 
It's all wild speculation at this point, which the headlines sure don't disclose on any article related to this topic it seems. Lots of smoke, definitely no fire. I never really pegged Toms for sensationalizing tidbits of information...
 
It is odd how they keep reporting on it from that perspective. Considering A123 went out of business years ago, seems rather late anyway. They sold their factory in China and the IP, so Apple isn't getting much, they would have to create an all new battery technology to avoid patent wars. If they had said Apple bought the IP I would consider it more of a sign they intended to enter the market.

Between Panasonic and Tesla, I think they have the market cornered. Not to mention the OEMs like Nissan already doing it. Chevy and Ford, meh, they just do it for fleet emissions. Kia just released the electric Soul.

Samsung already sells branded cars for that matter, so that have that leg up on Apple.

Even have some A123 battery packs. Certainly the densest lithium ion pile available at the time.

 
It seems "journalism" is desperate these days for stories, so when they don't have one they collapse into rabid speculation mode. Cult of Mac published a piece of speculative fiction similar to this, but even wilder.

Apparently Apple visited Magna Steyr, and only a couple of weeks after this was reported, Samsung swept in and bought up the company. What amazing lawyers they must have. And what an astonishing price they must have offered Mr. Stronach to get him to sell in such short order.

I suspect that, in reality, the lawyers wouldn't have been able to read the contract in a couple of weeks, let alone add their own touches to it.

This type of unfounded, unsubstantiated journalism just makes me shake my head in disbelief, and lose more confidence in the reporting site. Tom's - you're slipping.
 
the author of this article needs to do more research before posting, samsung has been in the car business since the 90's with nissan/renault. its just natural progression that they would work on electric cars, apple is years behind samsung on the automobile.
 
the author of this article needs to do more research before posting, samsung has been in the car business since the 90's with nissan/renault. its just natural progression that they would work on electric cars, apple is years behind samsung on the automobile.
 
Samsung has an industrial branch which makes them more capable to produce a car. Samsung as Korean company can also ask help from Hyundai/Kia. Apple can beat them again in terms of profits though
 
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