How is Samsung, who has been making batteries for many years, and supplies the batteries for the BMW i3 and i8, gearing up for Electric Car Race with Apple? They're expanding their business. All of a sudden, there's rumors (RUMORS!) of Apple working on an autonomous car and allegations of them poaching A123 employees, so, of course, Apple must be the de facto leader in the industry and the one to beat, so Samsung has to play catch-up now. IF Apple enters the battery business and even IF they enter the car business, they have a VERY difficult road ahead on either front. Manufacturers buy batteries, not home consumers, so the pay more for less "cool tax" isn't going to work for them, they will genuinely have to make a better product at a competitive price.