I could see the usefulness of this, except the part where you continue to run iTunes on the PC. If anything, I would prefer to get rid of iTunes altogether, but I guess a lot of people are still using it. I hope the software gives one the option to remove iTunes from the equation. I am not in UK, I can not test it, and besides I kept away from iTunes. The only iThing I have is an old gen iPod, which I had to fix myself a couple of times (so much for 'it just works' - replaced battery, HDD, clickwheel) and I still have that only for the size of storage (currently 128 Gb SDD-type media).
[citation][nom]christarp[/nom]It's almost funny to see how much samsung is trying to get people to switch. At this point it seems like it's out of desperation. From the iphone bashing comercials to this, samsung really wants apple out of the equation, but they play well with everyone else.[/citation]
This is an app that gives people options, that's it. It does not force anyone to use it and once it's installed it does not take away other options from the user. This is something rarely - if ever - seen in Apple world: giving people options, instead of defaulting them as morons that need to be told what to do and lead them by hand. Besides, I have a real hard time believing that Samsung would be desperate about anything, as they are a top electronics manufacturer in pretty good shape, AFAIK.
The bashing commercials trend was launched successfully by "I'm a Mac" series, if you remember, and also if you remember Windows is still dominating. Looks like Apple's desperation didn't really work out in that case, did it?