News Sandisk's upcoming PCIe 5.0 SSD fights throttling with 7W power

Where is Samsung? They held the flash crown for a long time and the competition seems to be eroding their once solid lead.
My take is Samsung is having an Intel moment... as in their next gen product plan relied on a healthy next gen fab process, and according to rumors it's not as good as they were hoping for yet. If true that puts them in the tough spot of waiting for the fab process, redesigning products to reuse an older process, or looking to outsource (to TSMC).
 
Historcally Samsung has had great SSDs. Their real world performance and reliability have been great even if some competitors beat them out on a synthetic benchmark or two... at least a few years ago that was the case... recently they have stagnated on both performance and capacity, and competitors have bypassed them.