So that pricing puts in the same price category as a GTX 1070Ti. That's a pretty tough act to match performance wise. Be interesting to see if AMD manages it, and also won't that cannibalise AMD's own RX Vega 56 GPU, which also costs about that?
People should note that this is a 3rd party seller on Newegg, not sold by Newegg itself. I find that 3rd party sellers are typically bad for price gouging (same as on Amazon), probably trying to take advantage of limited availability at launch. I'm pretty confident Newegg will have it listed for less when they get it.
This card needs to sell for under 300$ u.s.. If it's only maybe 25% better fps than a 1060 then it can't cost over twice as much lol. 6gb 1060s selling now for no more than 250$ and that's kind of the high side.
Maybe I would consider this at 280$ for a nice gaming x model or equivelant. If they don't want all the current 480/580/570/1060/1050ti users to wait on a 2060 or buy used 1070ti or a new 2070 then the price better be damn competitive