Like you i was looking for a good 1080ti and it was one of these two models, after reviewing alot of information i actually decided on the EVGA SC2 ICX instead of the ASUS model. I couldn't get my hands on a 1080ti so i ended up with a 2080 but i would have bought the EVGA 1080ti bud. These were the points that swayed me, regarding ICX, just couldn't get my hands on one here in Australia;
EVGA iCX Technology is not JUST a Cooler.
It is a combination of new PCB, Thermal Modules, LED and Precision XOC.
Featuring a total of 11 global patents (pending and granted), iCX is efficiency perfected.
9 Additional Sensors and MCU’s embedded on the PCB.
Purposefully-directed Airflow Chambers.
Newly Designed Die-Cast Baseplate and Backplate.
Full Control Using EVGA Precision XOC.
EVGA’s iCX is the Very Definition of Interactive Cooling.