News Seasonic x Noctua turn to keychain merch after their successful 1,600W power supply collab —

Honestly, the dumb brand exploitation has completely turned me off of Noctua. I don't buy them anymore, and I no longer use them as my "I don't feel like doing research, so just buy this brand and you'll probably be fine" recommendation to my dumb friends. It's like recommending Nike shoes to people who want quality. You just don't do it.
I don't care if their fans are pretty much the same as ever, because they clearly are no longer the company's priority. They think people buy Noctua for their poo-brown color scheme, but we don't. We bought those fans in spite of the bad branding, and we just sort-of dealt with it.
But nowadays you can pretty easily get fans and air coolers that are similarly (and sometimes noticeably better) performing and just as reliable for less than half the cost. So forget Noctua. I'm not going to pay extra for their logo on a fan that can only be used in places where the fan is hidden.
I'm done with the brand until they stop messing around and refocus on the only thing they ever used to be good at.
 
Honestly, the dumb brand exploitation has completely turned me off of Noctua. I don't buy them anymore, and I no longer use them as my "I don't feel like doing research, so just buy this brand and you'll probably be fine" recommendation to my dumb friends. It's like recommending Nike shoes to people who want quality. You just don't do it.
I don't care if their fans are pretty much the same as ever, because they clearly are no longer the company's priority. They think people buy Noctua for their poo-brown color scheme, but we don't. We bought those fans in spite of the bad branding, and we just sort-of dealt with it.
But nowadays you can pretty easily get fans and air coolers that are similarly (and sometimes noticeably better) performing and just as reliable for less than half the cost. So forget Noctua. I'm not going to pay extra for their logo on a fan that can only be used in places where the fan is hidden.
I'm done with the brand until they stop messing around and refocus on the only thing they ever used to be good at.
Physics has largely caught up with fan designs. You literally cannot design better fans than most brands make because they are already min-maxed. What we need for better fans are better materials to maximize the near perfect physical designs of the fans.