Bill, I don't want to get into a shouting match about who is better at this or that, or who is an expert at this or that. I am certainly not a network expert - I'm a generalist who works on everything from wiring to endpoints, and everything in between. That, btw, does include network security, HIPAA compliance at the "actual endpoints" (some call them "humans"), and little stuff like multi-AP wireless networks. And yes, I've been neck deep in Ubiquiti for about 3 years now, not just 2 days.
Btw, Bill, you should know that over the past five years I've thrown out a few boxes worth of Cisco "SMB WiFi" systems, and right next to me on the floor is a Meraki MR26 which they sent me a few months ago for free. You're totally right: If one can afford the higher cost, systems like Meraki are much better. The problem is always the same: COST. $1k per access point and ~$200 per year license fee (and that does include nonprofit discount pricing, btw). That's $1,200 PER ACCESS POINT, according to my fingers (and 1190 additional ones I borrowed from my coworkers just now). Compare that to a basic setup of ~$450, including labor, for the first Ubiquiti AP setup, including two USGs, one PoE switch (not required, but anyway), a cloudkey, a few wires, and one 2.4 Ghz UAP. You might break into $500 territory once you go with a 2.4/5Ghz system.
And that math is just for the FIRST system. As it turns out, systems like Meraki scale really well. For Meraki's accounting team, that is. For two access points, the cost of entry is $2,400. For three, $3,600. At that point, a Ubiquiti system starts to look like a freakin' steal at ... $700 if you go with their most expensive components, less if you realize that your home modem doesn't run at 450 Megabits so spending money on that speed for AP's is money spent on nothin'. Just today I certified a two AP (yes, the old 2.4 Ghz APs) setup for one of our locations. They only have a couple of PC's, and are located in a Plaza which has lots of other traffic already. 5Ghz would be nice, but there's that little problem called "your budget", so we're going to use the cheap $70 AP's. Heck, street price is probably closer to $50 by now - we've had these so long already. Anyway. I tuned them down the lowest power setting, and still broadcast to the far side of the parking lot. My heat map is all green where it counts (and even some places where it shouldn't). My RSSI values are just low enough to keep the riff-raff from the other end of the plaza off our network.
And yes, I'm using the subnet exclusion rules to keep our "guests" off the segments I don't want them to see. Because a simple network with <5 endpoints shouldn't need VLAN's. If you're using VLANs at that level, frankly you're doing it wrong. You're busy securing wired traffic after it passes through the mother of all security holes, aka "WIRELESS TRAFFIC", which anyone with a laptop and 5 minutes worth of google can evesdrop on. Heck, a couple of years ago I watched a couple of preteens do exactly that at a nearby Barnes and Noble. The WiFi signals are not tagged, and one shouldn't expect guest traffic to be either. Feel free to tag the bejeezus out of your traffic once it's in the wires - heck, save some money in hardware while doing so - but please don't pretend that VLAN tagging somehow magically safeguards radio signals which travel in every direction. I don't even think Cisco would claim this. One does not find VLAN under their "Security" chapter. It's just a routing protocol, and doesn't encrypt the data anymore than putting a physical toggle switch would. At 65536 possible tags, how secure could that actually be?
Ubiquiti, is just now, in the coming weeks, going to release their 1st ever "consumer device" advanced AP (in the euro market they had something similar to what most people have seen netgear and linksys peddle at Best Buy (aka: "Worst Price"). They are packaging three different sets of their routers/switches/AP's in a neat little box at $250-400, including 2 repeaters. At that pricepoint it's definitely steeper than buying a simple WiFi router (heck, even a top-tier gaming one), but once you factor in the repeaters it's actually somewhat cheaper.
In any case, I think we can both agree that he's not going to go Meraki. Or anything else even close to that. When someone shops Unifi, the next logical step in the progression of price/performance is not Meraki. Not even close. There are probably lots of "Netgear", "Linksys", and even the occasional desperate "Ciscrap" in between before someone ends up at that level of cashflow. Home users don't give two craps about all the wonderful graphs and figures systems like Meraki provide. "Rogue access points"? Last thing they want is to try to sniff out their neighbor's garage door opener at 3 AM in the morning, don't you think? And yeah - they do show up as Rogues. Wireless phones, CB radios, etc.... it's amazing how much extra information a few thousand bucks can buy you.
As far as I know, the network filtering is done at the AP level, i.e. the AP's filter out subnet traffic. I know this because I've done setups without USG's, and the filtering does work anyway. Or in other words, the router doesn't filter, the AP's do. So in terms of security, subnet filtering prevents guest access to any subnet listed. They can literally ONLY access everything else. By default, the private subnets are already baked in, but they're easy to change in the controller software.
Not so sure if the same would be true for VLAN filtering (sneaking through the network switches/routers), but suffice it to say that in my experience, everything Ubiquiti makes supports VLANs. Except, perhaps, their mounting brackets.
With all due respect Bill, you're offering solutions by introducing more problems. Meraki doesn't sell to home users precisely because there are very few users who shop for WiFi systems at that price point. Maybe the Rockefellers do, but I suspect that the Zahzi's don't. Not to mention, the Rockefellers probably think that VLAN tagging has to do with clothes, not networks. They don't know that VLAN filtering is done at routers and switches, i.e. another layer down. My "cheap and easy" method would stop the traffic BEFORE the first wire. Just sayin'.