Classic MBA thinking:
"The Shopify CEO says that the e-commerce platform has been growing by 20% to 40% annually — and that its people must also “improve by at least that every year just to re-qualify.” More than that, Lütke thinks that this performance isn’t terribly ambitious anymore, specifically because of the availability of AI tools,"
This clown is going to burn out his team and create a lot of unhappy customers. Within a year, they'll either have a new CEO or he'll be backpedaling and saying that he was too optimistic.
Yes, AI is good at some things. It's not equally good at everything, and it takes work to use. That makes this quote a particular knee-slapper:
"Lütke believes that AI is a tool that multiplies productivity by 10x, and when paired with people who “contribute 10x of what was previously thought possible,” then Shopify could get 100x the work done."
At first, I thought he was double-counting the 10x. Then, I realized he thinks there are some people who are 10x as productive as others. I've seen people who are maybe 2-3x as productive as the average tech worker, but not 10x. And if you now make them spend all their time trying to coax usable work products from AI, it's going to bog them down to the point where they're not a whole lot more productive than most of their peers, who are doing the same thing.
The saddest part is that you just know loads of his fellow CEOs are going to jump on this particular bandwagon, if they haven't done so already.
Lastly, not that I'm in the market for Shopify's services, but I certainly wouldn't go near them at this point. And, if given a choice between a business who uses Shopify vs. one of their competitors, I'm going with the business who's not using Shopify.