I thought the exact same thing after looking at it; I've been looking for a good SFF case for a DIY gaming machine, and while the Lian-Li TUC100 is more compact overall, I think the layout of this one is much better. I could see it going nicely with three low-profile fans (Scythe Slip Streams or Prolimatech Ultra Sleek Vortex fans) to help maximise space. With the two fan bays right over the GPU I could even some a passive graphics card working well enough, could potentially even do it using the graphics card's own fan headers!Can't wait to use one for a Steambox in the Living room!
in order to get any smaller, they would have had to either gone with low profile gpus, which would have severely limited gpu choice. (gt 650 or amd r7 250,vs 780ti/r9 280x/geforce 690 in the current design) or they would have had to go with a proprietary psu, perhaps external like the alienware x51. which would have again limited gpu choice to lower power models like the geforce 760 or r9 270x.I love the gpu setup in this thing, and I have been looking for something like this for a long time, but why did they have to make it this big? My case is already smaller than this but it hasnt got the same cool form-factor.