Sinemia does not work in the U.K., especially for Odeon. Odeon requires the actual card that paid for the tickets to be present in order to pick up the tickets. Sinemia's cardless feature obviously does not work. Also good luck waiting for the Sinemia card, or contacting their customer service. If you google Sinemia reviews you will see that apparently nobody has been able to contact their customer service to get a response. - I am talking about for months. Also I have been waiting for my 2nd month now, and still no sign of the card in the mail. I do not recommend this service if you are in the U.K.