A neat idea. But given that so many people with home wifi networks either can't or don't change it from an open to a secured access point, I can't see a whole lot of people outside of the enthusiast market going for this. And those that would be interested in a product like this can generally already accomplish what is described, even through the crappy firmwares on most routers much less flashing an alternative firmware to enable more options.
Then again, more power to these guys if they make it work.
Somebody should really make a router that's designed for a regular person to install and use and not assume that only IT professionals do that sort of thing.
Because IT professionals love acronyms, I believe RTFM has correctly described the problem and solution with all simple electronic devices since the birth of the VCR, including a wifi router.
Just like a VCR as long as you connect the cables correctly, the device will work out of the box, you should not expect to know how to setup a recording schedule without RTFM. Just like you should not expect to know how to setup mac address filtering, security, whitelisting, ip connection logging, security, etc. etc. etc... without RTFM.
Last I checked knowing how to read wasn't some exclusive club that only IT pro's were allowed in.
I'm with Teh_chem on this one. The only people that will use this are the 20 somethings that don't want to help their parents / grand parents setup proper wifi.