I unselected best answer per your request.
As you have found out, a liquid cooler can be just as noisy, fo go more so.
Here is my stock rant on liquid coolers, but it is a moot point since you already have one.
Possibly the cooler is failing; You should get good temperatures at idle at least.
Or... Possibly your case has poor airflow.
Take the covers off and see if the problem gets better.
If it does, then look at case cooling.
My canned rant on liquid cooling:
------------------------start of rant-------------------
You buy a liquid cooler to be able to extract an extra multiplier or two out of your OC.
How much do you really need?
I do not much like all in one liquid coolers when a good air cooler like a Noctua or phanteks can do the job just as well.
A liquid cooler will be expensive, noisy, less reliable, and will not cool any better
in a well ventilated case.
Liquid cooling is really air cooling, it just puts the heat exchange in a different place.
The orientation of the radiator will cause a problem.
If you orient it to take in cool air from the outside, you will cool the cpu better, but the hot air then circulates inside the case heating up the graphics card and motherboard.
If you orient it to exhaust(which I think is better) , then your cpu cooling will be less effective because it uses pre heated case air.
And... I have read too many tales of woe when a liquid cooler leaks.
google "H100 leak"
-----------------------end of rant--------------------------
Your pc will be quieter, more reliable, and will be cooled equally well with a decent air cooler.