When someone (he is also an individual without giant financial support) sells the products you are selling at much lower price than you do, competing and pushing against the profit margin just because he wants to beat down you first and earns the market shares. . What can you do to cope with the competiton?
I am not selling coke or bread where I can get it at 0.5 and I sell it at 0.6 or 0.7 and people will not bother comparing the price, people will not invest the time to look for alternatives at 0.55, they just wants convenience. Pick and pay and go.... because they are just too cheap to worry about.
I am selling something that is very costly and only a small group of people will be interested in it, no kidding I get it at almost 1000 for one from the source provider after re-seller discount. I cannot sell it at 1001 when I get it for 1000, make sense? Even if I sell it at 1001 and because it 's 1001. I will not immediately get 10000 or even 100 sales.
Is there any reading / study / research / university teaching about how to deal with such kinds of competitions?
I am not selling coke or bread where I can get it at 0.5 and I sell it at 0.6 or 0.7 and people will not bother comparing the price, people will not invest the time to look for alternatives at 0.55, they just wants convenience. Pick and pay and go.... because they are just too cheap to worry about.
I am selling something that is very costly and only a small group of people will be interested in it, no kidding I get it at almost 1000 for one from the source provider after re-seller discount. I cannot sell it at 1001 when I get it for 1000, make sense? Even if I sell it at 1001 and because it 's 1001. I will not immediately get 10000 or even 100 sales.
Is there any reading / study / research / university teaching about how to deal with such kinds of competitions?