Wow! Are u seriously a professional journalist? Next time walk behind the same display to see the other OLED products including the 27" screen. Or try asking a Sony rep if you can't navigate the floor yourself. Ridiculous....
Just because sony are selling OLED TV's doesnt make them decent products. Their lifetime is short, cost high, brightness decays pretty rapidly over a few hours and the blue light doesnt even come from an OLED. It'll be a very long time before OLED technology becomes the mainstream.