For their total lack of security and all the consumers who got the fallout - The fine is a laugh. The security flaw used in the hack (sql-injection) was of the nature than any company who even spent 5 min's looking for vulnerabilitys should have found it, such negligence with peoples data should been fined heavier... but then again its a company and they are worth money while peeps apparently are not!
Sony has said it will appeal the fine! - What a fine company who refuse to pay for their mistakes when their customers got burnt, all that due to their negligence! Last Sony product to ever set its foot in my home, if they don't take responsibility for their mistakes they don't deserve me as a customer!