sony needs to lose the sony premium price.
the days when sony was the best at tech are gone... their consumer grade cameras cant focus for crap compared to other brands and even other cheaper cameras...
their tvs, stacked next to cheaper brands, dont offer a compelling enough reason to warrent the 2X price difference.
and sony hasn't had a main stream product outside of gaming sense the walk man because they sit on great ideas till its to damn late... they could have had the ipod, but they waited till apple filled the market with "we are the best, be all end all, and we make things just work" and on one could really compete with them in a main stream setting there... and arguable never did, as the mp3 player went away and made way for the smartphones.