It's quite funny that you call SOE one of the worst companies out there. Sure their success in recent years have been far below WoW and other titles, but if you like the titles they have, it's more rewarding to play their game over the oversimplified world of WoW or the supergrinds like Lineage2.
In the end they do give good service for that 14.99 price. They also offer a good plan for 29.99 I think for the station pass, that will give you access to all their games and you can buy all the games really cheap too.
MMOs aren't that expansive, especially the monthly fee isn't much, when you consider games at 40+ bucks on the pc or 60+ on the console that gives you 10 hour pleasure. 1 night in the bar that cost you 5x as much (unless you are a leecher, who drinks from his friends). Any hobby costs you more per month than a MMO. Everyone always complains about the monthly fee, but forget that 14.99 is almost nothing, when compared to other things they open their wallet for with no second thought.